Shedding a critical spotlight on the current state of politics, law and rights in the modern world. A campaign that says 'If the shoe fits'.
Each year, Amnesty International uses the power of words to help liberate people who are unjustly imprisoned or at risk of human rights abuses. By creatively altering the brands cherished name, the campaign aims to shed a critical spotlight on the current state of politics, law and rights in the world.
‘Nasty me’ is used to draw a parallel between amnesty international and those whose are opposing fundamental rights of the people — from the right to protest and live in safety to the right to a fair trial and freedom of the press. Representing the a complete opposite ethos, oppression.
(Right) We’re confronting the return of the death penalty in California, and the judge that reinstated it; below shackled or on trial. 2016 generated contradictory information about how the public views capital punishment. Even as jurors have increasingly voted for life in prison instead of execution, voters in three states rejected propositions that would have eliminated the death penalty. In California, Nebraska and Oklahoma — states with widely varying electorates — people voted by large margins to retain the death penalty.
We hope this campaign will empower Amnesty to exert pressure on those in power and prompt all others to reflect on whether they are doing right.
Each year, Amnesty International uses the power of words to help liberate people who are unjustly imprisoned or at risk of human rights abuses. By creatively altering the brands cherished name, the campaign aims to shed a critical spotlight on the current state of politics, law and rights in the world.
‘Nasty me’ is used to draw a parallel between amnesty international and those whose are opposing fundamental rights of the people — from the right to protest and live in safety to the right to a fair trial and freedom of the press. Representing the a complete opposite ethos, oppression.
(Below) We’re confronting the return of the death penalty in California, and the judge that reinstated it; below shackled or on trial.
2016 generated contradictory information about how the public views capital punishment. Even as jurors have increasingly voted for life in prison instead of execution, voters in three states rejected propositions that would have eliminated the death penalty. In California, Nebraska and Oklahoma — states with widely varying electorates — people voted by large margins to retain the death penalty.
We hope this campaign will empower Amnesty to exert pressure on those in power and prompt all others to reflect on whether they are doing right.
Each year, Amnesty International uses the power of words to help liberate people who are unjustly imprisoned or at risk of human rights abuses. By creatively altering the brands cherished name, the campaign aims to shed a critical spotlight on the current state of politics, law and rights in the world.
‘Nasty me’ is used to draw a parallel between amnesty international and those whose are opposing fundamental rights of the people — from the right to protest and live in safety to the right to a fair trial and freedom of the press. Representing the a complete opposite ethos, oppression.
Collaborators: N/A
(Below) We’re confronting the return of the death penalty in California, and the judge that reinstated it; below shackled or on trial. 2016 generated contradictory information about how the public views capital punishment. Even as jurors have increasingly voted for life in prison instead of execution, voters in three states rejected propositions that would have eliminated the death penalty. In California, Nebraska and Oklahoma — states with widely varying electorates — people voted by large margins to retain the death penalty.
We hope this campaign will empower Amnesty to exert pressure on those in power and prompt all others to reflect on whether they are doing right.
Collaborators: N/A
