Life - and the housing market - can be tricky: unpredictable highs and lows, twists and turns. Dogs, divorces, economic booms and busts. Yet home movers want to find and control their own success, a move that is right for them, whatever that may be.

Insight shows us that properties with south-facing gardens sell faster than those without. We know that the extra room most are looking for is a garage - even if it never sees a car. And we know that the majority of movers aged 55–64 are looking for a property in a coastal village.

We are here to give everyone the belief they can make their move. Our campaign aims to capture the emotions and excitement that come with buying a new home. Real moments, imperfect yet special, showcased on camera, reflecting the genuine connections people have during this milestone experience.

It’s that moment when you feel comfortable and realise a house fits your needs perfectly, almost as if it were designed for you. Our films and stills show people settling into their spaces in unexpected ways. As their own search preferences appear one by one, we reveal the bigger picture behind their moves.